 Early Times Report
Jammu, July 2: LG Studioz, under the leadership of producer S. Gurdeep Singh, today released its latest Punjabi music video, “Nashe Te Jawani,” a powerful social awareness song carrying a strong message against drug abuse and inspiring youth to adopt a healthy, responsible and drug-free lifestyle.
The video song was formally launched by renowned RTI activist and social worker S. Balvinder Singh along with Sh. Nirmal Kotwal, President, J&K High Court Bar Association, as Chief Guests, while S. Baldev Singh, Vice President, Bar Association, attended the event as the Distinguished Invitee.
Appreciating the efforts of the young team, Sh. Nirmal Kotwal lauded their commitment towards social reform and their initiative to contribute meaningfully to the fight against drug addiction. He observed that music and creative media have the power to positively influence society and inspire young minds to stay away from drugs.
Speaking on the occasion, producer S. Gurdeep Singh said, “Nashe Te Jawani is more than just a song—it is a social message dedicated to our youth. Through this project, we hope to encourage young people to reject drugs and choose a brighter future. We are grateful to all the dignitaries, artists and supporters who made this initiative possible.”
Addressing the gathering, S. Balvinder Singh described drug abuse as one of the most serious social challenges confronting the younger generation. He emphasized that awareness-driven initiatives such as music and creative media can play a vital role in educating society and discouraging youth from falling prey to substance abuse. He added that the fight against drugs cannot be won by the Government and law enforcement agencies alone but requires the active participation of civil society, educational institutions, parents, religious organisations, social activists and, above all, the youth. He urged young people to become ambassadors of the anti-drug movement by promoting positive social values.
The project has been produced by S. Gurdeep Singh, who also co-wrote the lyrics with Ajay Raina, who additionally composed the music. The song has been sung by Lowsant Kumar, who also contributed to its composition. The creative team includes Mr. Shubam as Music Director and IMEDITOR as Video Director. The video features Gurdeep Singh and Pallavi in lead roles, supported by Ananya, Aryaman, Riya, Rohin, Sahil, Manav and Rahul.
Appealing to the public, S. Balvinder Singh urged everyone to watch and widely share “Nashe Te Jawani” on the LG Studioz YouTube channel with family, friends and social media groups so that its powerful anti-drug message reaches every household and every young person, thereby strengthening society’s collective resolve to eradicate the menace of drug abuse. |
