 Early Times Report
JAMMU, July 2: The Indian Institute of Management Jammu conducted an intellectually stimulating second day (02nd July 2026) of the 13th AIM-AMA Sheth Foundation Doctoral Consortium reaffirming its position as a global hub for cutting-edge marketing research and academic excellence. The day featured an exceptional lineup of internationally acclaimed scholars, editors, and researchers who engaged doctoral scholars in insightful discussions on emerging paradigms in marketing, artificial intelligence, consumer behaviour, public policy, digital transformation, and theory development.
The Meet the Editors, Masterclass, and Global Café sessions were graced by distinguished academicians, Prof. Jabir Ali, Dean Faculty and Research; Prof. Nitin Upadhyay, Dean Academics, Prof. Russell W. Belk, Doctoral Consortium Co-Chair; Dr. Ateeque Shaikh, Co-Chairperson, Doctoral Consortium; Dr. Rashmi Ranjan Parida, Co-Chair, International Marketing Conference; and Dr. Archana Sharma, Co-Chair, International Marketing Conference, along with faculty members of IIM Jammu, doctoral scholars, researchers, and participants from institutions across India and abroad.
The day's proceedings commenced with the highly anticipated Meet the Editors session, providing doctoral scholars with a rare opportunity to interact directly with some of the world's most distinguished journal editors and marketing scholars, including Prof. Ajay K. Manrai, Prof. Babu Lourduraj John-Mariadoss, Prof. David W. Stewart, Prof. Rajendra Srivastava, and Prof. Sreedhar Madhavaram. The session offered practical guidance on publishing in leading international journals, understanding editorial expectations, navigating the peer-review process, and developing impactful research capable of addressing contemporary marketing challenges. The engaging interaction enabled participants to receive valuable mentorship from globally recognized academicians while gaining first-hand perspectives on advancing scholarly contributions in marketing.
The academic deliberations continued with parallel masterclasses addressing some of the most pressing issues confronting the discipline. The Masterclass on "Marketing & Public Policy," conducted by Prof. David W. Stewart, and Prof. Matilda Dorotic, examined the evolving relationship between marketing and public policy in an increasingly technology-driven world. The speakers emphasized ethical decision-making, consumer well-being, evidence-based policymaking, sustainability, and responsible innovation, highlighting how marketing research can significantly contribute to addressing complex societal challenges while creating meaningful public value. |
