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| Tata Indicom introduces ‘pay per call’ scheme | | | Early Times Report
Jammu, Sep 1: Tata Teleservices Limited, telecom service provider, today announced the launch of a revolutionary Pay Per Call product under its CDMA brand Tata Indicom.
‘The Pay Per Call plan breaks completely free from the usual pulse of one minute, charging subscribers a fixed charge on a per-call basis—at just Re. 1 for all local calls and Rs 3 for STD calls—regardless of the duration of the call. SMS would be offered at a special price of 50 paise for both National and local messages, a company official said in launching ceremony.
Anil Sardana, Managing Director of Tata Teleservices Limited, said. “Pay Per Call will not just change the pricing paradigm in the telecom space—it also marks a giant step in TTSL’s evolution as a telecom operator with its primary focus on creating consumer delight.”
“The pay per call concept is unique and is being launched for the first time across India. It significantly reduces customer confusion arising out of complex rate plans, day/night charges, on-net/off-net charges and other fine print. It gives telecom consumers freedom to talk to their heart’s content without any of the hassles they face on the charging front,” Atul Kansal, Circle Operating Officer – Jammu & Kashmir, Tata Teleservices Limited said, “The product is the result of research and studies to understand consumer trends and usage patterns customers who opt for this plan will no longer have to worry about the cost every minute of a call and will offer is for both local and STD calls makes it unique,
The Pay Per Call offer caps a long list of innovative and customer-friendly products from the Tata Indicom stable—some others include Non-Stop Mobile, Walky, Walky Talky, Photon USM Modem for Net access, Photon Plus HSIA device, Mobile Internet Access, etc.
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