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Ladhakis front runner in new fashion idiom
3/9/2010 11:20:08 PM

SIDDHARTH
Early Times Report
Jammu, Mar 9: Fashion in Jammu, of late, might have found a new idiom with young boys and girls adorning themselves with 'cool casuals' adding up to their style, yet its origin in the state can only be attributed to Ladhakis who are the frontrunners in this make up. Low revealing jeans and short tops could be craze among the girls here; a trend picked from West and adopted through the Bollywood, the actual fashion in this methodology came from the Ladkah heights were such attires are common among the girls with boys too preferring the clothing in casuals with rough jeans and torn shirts as their first choices.
"Such apparels are our routine clothing in which we feel quite comfortable and can manage all day's activities with ease. Besides we are not in habit of wearing salwar kurta and also the traditional Ladakhi dress could not be worn while going to schools, colleges or workplaces, we find jeans and tops most suitable for wearing," said Rigzen, 20, a collegiate who have come from Leh to pursue her higher studies in Jammu. She said that Jammu girls are very beautiful and since they can wear their traditional dresses as well as casuals for all occasions, they are at benefit to project more fashionably than Ladhakhis.
"But what we are watching here among the girls regarding their sense of dressing, it seems more influenced by western as well as Bollywood culture, whereas we have to dress up in such casuals as a part of our everyday clothing," said Kunzang, another collegiate whose town Phyang in Ladkah is little remote but has same culture in dressing. Ishey Dolma, a student of literature too chips in with a view over such fashion clothing being Ladhakhis' preferred choice here in Jammu, but laments, " Sometimes we are teased by the locals here calling us cheenki (squeezed eyes) and some times also we are commented upon for wearing low revealing apparels which puts us to embarrassment," she said.
However Parul Sharma, a resident of Rehari and an air-hostess with Spice Jet says, "Times have changed now. It is not the western influence or Bollywood icons that impress. Though they (Ladhakis) claim to be predecessors in bringing such fashion here, Jammuites have more chiseled approach to the style that puts them as the leaders."It is pertinent to mention here that since some couple of years now, the students from the Leh region have started coming here to the city of temples in large numbers.
And besides, a new trend has also cropped among the cloth sellers who are purchasing bulk readymade 'export quality' clothing from outside and have put up various stalls and outlets in the city for bargain selling.

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