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JK Bank preserves heritage, conserves ecology: Drabu
3/30/2010 11:36:20 PM

EARLY TIMES REPORT
SRINAGAR, Mar 30: Launching its Eco-conservation initiative in Kashmir, J&K Bank today conducted a plantation drive at Badamvaer, which was revived by the bank under its Heritage Preservation program.
Leading the special drive at Badamvaer, Chairman and CEO J&K Bank Dr Haseeb Drabu planted the rarest species of 'Ginkgoaceae' family known as Ginkgo-bilobal besides Chinar and other varieties. Experts say that it is after a gap of 100 years that this tree is being re-planted.
Speaking on the occasion, Dr Drabu maintained that Heritage and Eco-preservation initiatives would be the focus of Bank's CSR policy.
Dr Drabu said, "By planting the rarest species of Ginkgoaceae today, we have addressed, in a symbolic way, the concerns of both heritage and environmental preservation.
And these very concerns would substantially inform all our future approaches towards social responsibility as a corporate leader"
He further said, "The silver-lining that emerges from the depressing discourse of environmental degradation and its consequent global warming is that people here too are becoming sensitive towards their ecology."
Besides Executive Directors, A K Mehta (COO) and Abdul Majid Mir (CFO), all the top executives of the bank that included Presidents Parvez Ahmad (A&AP), A R Regoo (S&BD), Abdul Rashid (T&ISD), K K Sharma (S&C) also planted different saplings at various places in the garden.

Present on the occasion, noted poet-satirist and environmental activist, Zareef Ahmad Zareef, paid a rhythmic homage to Booen (Chinar tree) in Kashmiri.
"Considered to be of Chinese origin, all other species of the Ginkgoaceae family have already become extinct and its plantation means more than mere eco-conservation. It is a heritage of humankind and needs to be preserved", said an expert in floriculture who was also present on the occasion.
The only Ginkgoaceae tree in Kashmir is at Agricultural Park behind Museum at Lal-Mandi Srinagar, the expert added.
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