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| LG launches premium brand Shoppe | | | EARLY TIMES REPORT
JAMMU, Mar 30: In keeping with its commitment to redefine retailing standards in the Indian consumer durable industry, LG Electronics has launched its exciting Exclusive LG Showroom at Vijaypur today.
Built to meet the challenges of an increasingly mature retail environment in the country, the new Showroom was inaugurated by former minister Manjeet Singh.
Taking concrete steps to effectively capture the growing organized retail market and redefine standards for digital lifestyle retailing, LG is setting up a chain of exclusive premium showrooms all across the country and has chalked out a roll out plan to implement the LG Brand Shoppe Experience across various cities.
Speaking on the occasion Rajinder Gupta (Branch Manager) said, "It has been our endeavor to create a store that would not only stand out, but also showcase the values of LG brand. Our retail strategy is to be where our customers are, instead of being present in the conventional electronics markets. Exclusive Showroom has been conceptualized as the ultimate retailing experience that synchronizes with the international image of innovation, quality and excellence." "We truly appreciate the trust of customers in Jammu towards LG brand, we are aware that customers are expecting a lot from our brand and with our new product offerings and this massive brand shoppe our customers would experience the best in class shopping experience".
LG Exclusive (Aman Electronics) will provide the company a new communication channel with its trade partners. It would give the company better insight into current customer needs and help it to tailor solutions and proposals to offer more effective marketing promotions. Such personalized approach through LG Shoppe promotes cost-effective marketing plans and encourages repeat sales.
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