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| Empire home appliances hold dealers meet | | | EARLY TIMES REPORT
JAMMU, Apr 4: In its quest to showcase its product range to its partners, 'Empire Home Appliances' hosted a dealer meet to Launch Gem Board of Refrigerators and washing machines.
It has accuired a popular brand of GEM from Kelvinator's stable to introduce a complete range of affordable home appliances including refrigerators, colour Tvs, washing machines, microwave oven, air conditioners has invested Rs 75 crore to set up a state of art manufacturing facility at Baddi in Himachal Pradesh.
The two-hour convention included detailed product briefs and presentations delivered & Sales Strategies to sell Gem Brand of products in Jammu.
Gem refrigerator comes in 50 Ltr, 200 Ltr, 230 Ltr, 270 Ltr , 300 litre in direct Cool segment &in 6 kg & 8 kg in washing machine segment. Company is also planning to launch 2 models in Frost Free Segment in the month of April 2010.
"We believe our dealers are an integral part of our marketing and sales operations and a major contributor to our success.
The dealer convention is part of our comprehensive channel strategy to empower the partner community and support their business operations. We have built very strong relationships with our dealers over the past few years and will continue to work hard to meet and exceed their expectations, said Rakesh Bhalla, General Manager Empire Home Appliances Ltd. On This occasion, Chand Ganjoo (Asst. Manager Sales J&K) Rishi Kumar MD Of Swarj Trading Corporation which is distributor of Company for Jammu also addressed the gathering.
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