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| First private FM radio station in Jammu soon | | BIG 92.7 FM to start within fortnight | | EARLY TIMES REPORTER
JAMMU | OCT 16
BIG 92.7 FM, which is poised to be the country’s biggest FM network, ash being its nation wide station roll out from Hyderabad, Delhi , Chennai and Bangalore. Over the next fortnight, BIG 92.7 FM will be heard across the territories of Jammu, Srinagar and Aligarh following the three metros of Mumbai and Kalakote, BIG 92.7 FM would be the first private FM station to set up base in Jammu market.
Tarun Katial, COO, BIG 92.7 FM says” we are adopting a two-pronged launch strategy. While the metros are ideal to establish brand recognition and recall, the other virgin markets are completely new and fresh to explore, giving us an opportunity to provide an entertainment medium to the listeners. It is our eandeavour to enthrall the local audiences and build a brand that connects at the grassroots.
Katial added “Credibility, Maturity, Relevance, Entertainment and Aspiration are our pegs for content as a product that reaches into every home and is of relevance to every listener. We offer a fresh new approach to the medium, keeping in mind the local sensibilities of our diverse population. By early next year, we will be present across India from Srinagar to Trivandrum and Surat to Guwhati. We will be present in 1000 towns and 5,000 villages across India-reaching 200 millions Indians.
According to NRS reports radio is the media with the highest and fastest paced growth prospects in the country today. The revised license fee structure from a flat fee model to revenue sharing one announced in 2005 has been an advantageous move for the Indian Radio Industry. BIG 92.7 FM has geared up to tap the tremendous market share that is present. This leading corporate house known for its groundbreaking success in very business that it enters, will be positioning its stations in a unique and contemporary way that appeal to more mature audiences.
The 6 RJs who will give BIG Fm the voice and personality, have been selected via careful and selective nation wide hunt. The station will present itself in a larger than life avatar and all moming slots will boast of highly acclaimed celebrity jockeys.
With an investment of Rs. 400 crores dedicated to Transmission Equipment, infrastructure licensing, the proposed network for ADLABS Radio will be the largest ever. The overall manpower strength will sand at 1500 employees nationwide. The IP protocol technology being utilized for BIG FM has been sourced from AXIA, USA making this station amongst the first to utilize such superior gear in Asia. Extensive research on consumer tastes and moods will ensure that the comment aired complements the listener’s tastes and provides them a dynamic, interactive platform.
Tarun concluded “BIG 92.7 FM will see the swift setup of a 45 station network ever.
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