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| Losing upon audience, cinema facing extinction in Jammu | | | SIDDHARTH
Early Times Report
JAMMU, July 23: The fall in cinema viewer ship in state has evoked a mixed response from the prospective fans here who generally fail to come up with any substantial answer on the gradual fizzle, but are really worrying on its virtual demise.
Though the most effective and oldest source of entertainment, the present cinema, despite being content worthy, is failing to be the crowd puller among the GenX, a reason still untraceable.
"The diminishing audience in the cinema in Jammu has accelerated faster than the receding hairline of the balding man and hence should be a debate to worry with the filmmakers as well the theater owners," joked Nitin Baru, an ardent Hindi cinema lover earlier, now a cyber café addict.
"My most of the aspects related to entertainment and educational and professional surveys end up in the Internet only that includes sometimes browsing through the promos of the films and then watching it whole, provided it is wholesome," he says.
Nevertheless, the fact on the 'dying art' cannot be overlooked as Jammu cinema theaters are standing quiet witness to their empty halls shrieking resounding echoes of high profile artistry, but to an insufficient audience only.
The Apsara theater manager Vinod Koul had also lamented. "This is not only telling upon our business, but the entire system is seemingly collapsing as audience has refused to come to theater to enjoy the cinema".
Though he put some of the onus on the obsolete infrastructure of the theatre unmatched with the magnificence of Cineplex and Multiplex in metros and other cities, major of his rue was apparent due to the quality and quantity of the cinema produced which fails to gather the audience.
" The amount of cinema produced now can be aggregated on day's account whereas as the earlier movies took years together to come," he reasons while agreeing, " today's ultramodern shift to unconventional methods of entertainment have inculcated in it an element of high-powered technicalities to which the GenX is very well versed already, and hence the cinema suffers".
Aditi, an eighth class student put it other way round, " the expeditious need of tuning our mindset into the educational set up seldom allows us to visit cinema halls, except if there is really something exceptionally well deserving an audience. With the advent of Internet, the definition of entertainment has recourse to other means and cinema would be soon a thing of past".
However, catering to the sleazy content in regional and English movies, the cinema is gasping for breath with a select audience only thronging the halls while the real essence of it seemingly has vanished from the Jammu panorama.
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