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| Samsung launches new top loading washing machines | | | Early Times Report
Jammu, Oct 5: Digital technology leader, Samsung India has launched nine new models in its top loading washing machines category with 6.2kg - 7.5kg capacity. Combining ultimate design with technology for the gentlest care, Samsung's Top Loading Washing Machines ensure long lasting germ-free, stain-free and odour-free clothes.
“The new 2010 washing machine has been developed keeping in mind the needs of Indian consumers. This product range is differentiated on account of its superior performance and water saving features,” states Ravinder Zutshi, Deputy MD, Samsung India.
The Company has also signed up bollywood superstar Priyanka Chopra as its new Brand Ambassador for its Home Appliance products. “Priyanka Chopra will spearhead our advertising campaign for the new top loading washing machine range this festival season.
Samsung has introduced its revolutionary ‘Eco Storm’ technology in its 7.0 kg and above Top Loading Washing Machines for better wash performance and less water spending. The ‘Inner Care Storm’ feature generates a powerful multi-directive water wave for better washing performance and less tangling while the Outer Power Storm creates stronger water flow to effectively scrub off dirt, greasy stains and detergent residue in the fabric. The Eco Storm’s powerful center Twist Pulsator rotates in opposite directions to make hand rubbed effect. The two pulsators wash the clothes perfectly and thoroughly, so one doesn’t have to rinse the laundry repeatedly, saving 28% of water.
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