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Jammuites throng markets on Dhanteras
11/3/2010 11:43:40 PM
Mishu Gupta
EARLY TIMES REPORT
JAMMU, Nov 3: The occasion of Dhanteras, which falls two days before the festival of lights- Diwali, was celebrated here today with traditional fervour and gaiety.
Dhanteras is the first day of the five-day Diwali festival. Falling on the thirteen day of the Krishna Paksha in the month of Ashwin, it signifies wealth. On this day, people purchase metals and other precious items. The purchase of steel utensils, however, is considered auspicious on Dhanteras.
On the occasion, city shops particularly that of utensils, jewellery and electronic home appliances, were decked up with range of decoratives. Markets wore a festive look and have transformed themselves into a colourful display of grand extravaganza.
People were seen purchasing gold and silver jewellery besides utensil and electrical home appliances.
Idols of 24 carat hallmark gold of Lakshmi-Ganesh and silver coins are the common things that witness great sales on Dhan Teras after utensils. Some persons also prefer purchasing silver glasses and spoons,"
"For the past week, people are thronging our shop. Silver items attracted customers' attention more as they are high in quality and silver has got more appeal on Diwali," said Shalinder, a Jeweller in Lakhdata Bazar area of city.
Catering to the demand of the Jammuites, almost all shopkeepers had set up stalls in front of their showrooms. Under the tents, on folding beds covered with white sheets, they were selling everything you could ever dream of buying. They shouted and screamed as they offered the items to shoppers after quoting high prices, but reduced the amount by as much as half after bargaining.
Along with known brands such as Prestige, Hawkins, Cello and Milton, there was also matt-finish steel items by De-Stellar, a known brand, and Shakun, another famous brand in steel accessories. Starting from a mere Rs 10, there were items worth Rs 10,000.
"We opened our shop early today. From spoons to cookers, we offered high-end non-stick cookware as well as Indian and import-quality cutlery from Korea, Japan and China. We also had gold-plated crockery for the customers," asserted Sanjeev Kumar, a shopkeeper.
"I have many types of crockery items at home, but this year I bought a crystal dinner set. It is very fragile and needs a lot of maintenance, but its elegance makes it worth owning," said Nidhi, a housewife.
Revelers rushed into shops selling household items and kitchenware, besides crockery and decoration pieces of cut-glass, including flower vases. It was almost impossible for shoppers to cut their way through the crowd and enter showrooms for buying electrical appliances, besides garments, even blankets and quilts.
As they moved out of showrooms, the excited shoppers almost went down on their knees for buying earthen divas, besides candles in different sizes and hues. Even roadside sellers were offering aromatic candles at reasonable rates luring the buyers into purchasing these in bulk.
The rush was no less in all city roads residents walked on the carpet in front of the shops illuminated by colourful blinking bulbs for the festival of lights.
"Diwali undoubtedly is a festival when the sale is maximum. Traders do brisk business ahead of this grand festival," said Chand, an electronic home appliance show room owner.
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