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| Pictorial warnings on tobacco items | | NGO challenges decision in Supreme Court. | | EARLY TIMES REPORT
JAMMU Dec, 14: A petition challenging the Union Government’s decision to postpone the implementation of the new pictorial warnings on tobacco products by a year has been filed in the Supreme Court by Health for Millions Trust, which is a partner organization of J&K Voluntary Health Association, seeking that the implement the notification dated May 17, 2010 immediately by ensuring that the tobacco products sold in the markets after December 1, 2010 have the new pictorial Gory warnings affixed on them as described by the notification.
Earlier, the notification of the new pictorial warnings was supposed to be implemented Dec 1 this year. This was disclosed by AM Mir (IAS Retd) Executive Director J&K Voluntary Health Association in a statement. Mir further said that Alok Mukhopadhyay, CEO of Voluntary Health Association of India is spearheading the Anti-Tobacco movement in India and as per the 2008 Rules, the pictorial warnings have to be rotated every year or earlier, as decided by the Union of India. The purpose being that the consumer does not get accustomed to seeing the same warnings as the warnings would then fail to have the dissuading effect. The 2010 Rules notification says that tobacco packages will have a Gory pictorial warning depicting a mouth affected by cancer with the warning 'Tobacco causes cancer'. However instead of bringing into force June 1, the Government postponed it to December 1, 2010. Then on Dec 7, the cabinet took the decision to defer the pictorial warnings by another year. The pictorial warnings have been deliberately delayed to unduly favour the tobacco industry for their products at the cost of the health of the consumers," Mir alleged.
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