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| Open speed ball championship concludes | | | EARLY TIMES REPORT
JAMMU, Feb 12: Organised by J&K Sports Speed Ball Association, Open Jammu District Championship concluded at Indoor Complex, MA Stadium, here today.
As per the Association, about 250 young students from different schools of the city took part in this day-long event.
S D Tara Puri School bagged the overall championship trophy while T S Public School remained runners-up.
Director General Department of Youth Services and Sports (DYSS), S A Leharwal was chief guest who gave away prizes to the winners of different age groups.
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PlayUp launched on World Cup Cricket
EARLY TIMES REPORT
JAMMU, Feb 12: PlayUp, global leader in live and interactive social mobile gaming, announced aggressive plans to capture the Live Gaming segment in India with the launch of exciting and innovative products for cricket lovers in the national capital today.
The products PowerUP, Next Wicket and 6UP along with new redemption engine PSX
(Players Exchange) were unveiled by Steve Waugh, Rajat Kulshrestha, Jiah Khan and Mandira Bedi.
PlayUp products will be live over the ICC World Cup 2011 to be held in the sub-continent and are all set to take the cricket excitement in India to the next level.
Powered by innovative technology platform, the product offerings are available across a wide spectrum of platforms including SMS, WAP, internet, Apps and Interactive Voice Response.
PlayUp’s mobile based social gaming and interactive model provides a framework that lets fans engage impulsively and instantly with the live sport they’re watching and compete in real time with millions of others.
While Next Wicket is a knockout game where picking correctly the next batsmen to be dismissed keeps you in the game, with PowerUP cricket fans can predict the runs to be scored in a power play session (PP) specific to each innings of a match. Besides this, the company is also launching Players Exchange (PSX), which is a redemption engine for PlayUp games.
PSX is where you can redeem your points for exciting prizes like match jerseys, player memorabilia and Money Can’t Buy Experiences. By creating social and community networking, interactive, skill and knowledge based gaming experience that are quick, fun, easy to participate in and cost no more than a regular text message, PlayUp adds a new and thrilling interactive dimension to watching live sports.
With Jiah Khan and Rohit Sharma as the Indian Brand Ambassador, PlayUp will be launching an extensive cross-product media campaign with the key message of "Bolna Band and Khelna Shuru".
Commenting on the launch of the new offerings, Rajat Kulshrestha, CEO, PlayUp India,
said, “Considering the wide-spread passion for cricket in India after One day Cricket and Twenty20 matches, we are pleased to announce our offerings, which create an exciting and engaging experience to the way fans in India watch live sport. PlayUp’s LIVE gaming products have changed the way people watch television and in particular how they engage with and enjoy live sports.
Speaking at the occasion, Steve Waugh, the Australian legendary cricketer, said “I appreciate PlayUp’s initiative towards bringing the whole cricket lover community together on one single platform where they can boast of their deep knowledge of the sport and can build a strong network through this social gaming platform”.
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CRICKET UPDATE |
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