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| Piaggio launches apé half tonne mini truck | | | EARLY TIMES REPORT
JAMMU, Mar 26: Piaggio Vehicles Pvt Ltd (PVPL), India’s leading manufacturer of light transportation solutions has launched apé mini, a state-of-the-art half tonne cargo 4-wheeler.
The new product has been uniformly priced at Rs. 1, 73, 600/- lakhs across India (ex-showroom price), in line with the distinct requirements of customers in the “last mile” category of the hub-&-spoke logistics business.
The apé mini is a strategic initiative from Piaggio to further expand its share of the half tonne market where the Company is already an undisputed leader with its apé 3-wheeler – a vehicle that is today synonymous with the 3-wheeler category.
The apé mini is a revolutionary product developed on the basis of Piaggio’s on-going customer feedback program, and adds a new dimension to Piaggio’s range of transportation solutions. It symbolizes Piaggio’s second solution in the half tonne.
Explaining the Company’s new initiative, Ravi Chopra, Chairman & Managing Director of Piaggio India Pvt. Ltd. said “ At Piaggio, our emphasis has always been on value creation. Be it product design or performance. We have consistently gone to the market with our customers in mind. Anticipating the customer’s need for a small, classy and comfortable mini truck, we conceived the apé mini to deliver exceptional value and a superior experience to our customers. Today, we are confident the apé mini will outclass others in the half tonne 4-wheeler segment and help consolidate our leadership position in this half tonne band.”
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