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| Airtel Presents ‘SongCatcherâ’ | | |
New Delhi, Nov 17
Bharti Airtel, India’s leading mobile services provider, today announced the launch of ‘Airtel SongCatcher’ – India’s first instant music on mobile. This innovative service completely transforms the way mobile users can download songs of their choice.
Anytime, anywhere an Airtel mobile customer listens to a song and wants it as a Hello Tune he can download it in a matter of seconds. The Music Recognition Technology that enables this quick and easy access to music is based on an algorithm that is capable of identifying patterns in music by matching voice frequencies. The ‘DNA’ of the requested song is matched with the 25,000 songs available on Hello Tunes! and is accurate to the point of distinguishing between the music and the chatting of a DJ or a reporter.
Mr. Gopal Vittal, Director, Marketing & Communications, Bharti Airtel Limited said, “Music consumption, especially on mobiles, is impulse based. Research shows us that our customers don’t just want more music, but want it to be more accessible and in the least possible time. ‘SongCatcher’ caters to that intuitive music need. This product will dramatically change the dynamics of music purchase on mobile. For a nation of music lovers, the simplicity and ease of this service is a big boon. |
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