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| Joy Skin Fruits Face Wash Launch | | | EARLY TIMES REPORT
CHANDIGARH, April 26:
Joy Cosmetics, a national player in the Personal Care Industry, has come out with a new range of face washes under its mother brand, Skin Fruits. Face wash is a 400 crore market, and is growing rapidly by about 30%. Joy plans to grab a chunk of this growing segment, by capitalizing on brand Skin Fruits, as it is launching the face wash as a brand extension of Skin Fruits. Very shortly, the product will be available in all leading outlets pan India.
Skin Fruits Face Wash is a range of 6 fruit-based face washes that comes in modern attractive packaging, where each variant addresses a particular skin type or problem. The products are enriched with fruit actives suitable to each skin type. The fruits have been selected by in-depth research, so that each fruit has the unique property to address that particular skin type. The apple variant is for all skin, whereas lemon is for fairness, apricot addresses dry skin, and strawberry is for oily skin. Orange helps in pimple control, whereas kiwi helps in wrinkle control.
Sanjay Agarwal, Director, Ratnasagar Herbals Private Limited, while addressing the media persons said, "Joy Skin Fruits Cream is the most popular product among our products.”
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