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| Cotton County Stores open second exclusive outlet | | | Jammu | Nov 19 Cotton County one of the leading apparel readymade garment brand from the house of Nahar Industrial Enterprises (NIEL) has added one more feather in its cap with the opening of its 154th exclusive factory outlet in Jammu. “Cotton Country” has been working hard to grow its network and opening of 154 stores is a sign of growing retailer customer relationship and we would further strengthen this relation with Cotton County’s largest chain of readymade garments in India. In a span of one year they have reached to the mark of 50 stores. Cotton County is the only brand which has opened its outlets not only in metros but also in small cities. This made it possible for the people from sub urban area to get branded clothes at a highly affordable price”. Says Sachin Sahni, vice president, Cotton County. Cotton County is the retail venture of Rs. 700 crore of NIEL which is country’s leading integrated company engaged in spinning, weaving and garmenting. The in house design studio is also well laced with expert professionals and latest software. The company has the distinction of credit to opening India’s first exclusive factory outlets chain. It is aiming to open 250 outlets by the end of 2008 and 1000 by the end of year 2010. Speaking on the occasion of store opening area sales manager, Cotton County, Vivek said, “Jammu is a very lucrative market for us. The lifestyle of the people is changing, so is the outlook & attitude towards fashion & lifestyle. Customers are always looking for apparels which are high on quality & fashion, but affordable on process and Cotton County is the only brand which matches their aspirations. Under Cotton County, we are offering international concepts at highly affordable prices.
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