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Kissan Bazaar launches ‘HARIYALI’ cattle feed
5/30/2011 12:20:37 AM
Early Times Report
JAMMU, May 29: “Hariyali Kissan Bazaar” is a pioneering micro level effort, which is creating a far-reaching positive impact in bringing a qualitative change and revolutionizing the rural sector in India.
It is the largest rural retail chain of India with 275 stores and centres under the brand name ‘Hariyali Kissan Bazaar’ spread across eight states in the country. Hariyali Kissan Bazaar has launched its ‘Hariyali Cattle Feed’ in Jammu & Kashmir. Brand was launched in 2008 in the Hariyali retail outlets and since then has received tremendous response.
Arjun Uppal, Vice President, Hariyali Kisaan Bazaar said,” This gap can only be bridged through increasing animal productivity. Improving animal nutrition through availability of high quality concentrated feed is an important step in this direction and we are trying to plug this gap with Hariyali cattle feed. The brand has been prepared by experts in the field of animal nutrition to give high quality cattle feed.”
The product will meet the BIS Type-II Standards issued for cattle feed by the government. There will be two variants available. Supermix which will cater to animals with productivity of up to 8 liters of milk per day, while Premiummix will be for animals with more that 8 liters milk yield. To produce feed, the finest quality of raw materials and will be used, the product formulated to ensure correct nutrition for the Milch animals.
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