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| Slathia Urges for well conceived marketing strategy | | | EARLY TIMES REPORT
SRINAGAR, JUNE 16: The Minister for Industries & Commerce. S.S. Slathia has underscored the need for producing cost effective Yarn with focus on utilizing local wools to promote Handloom sector on sustained basis.
Reviewing the performance of the J&K Handloom Development Corporation here this afternoon, the Minister said processing of Handloom fabrics for high valuation was imperative to give impetus to the handloom production and sales. He also called for development and production of fast market driven handloom products of international standards that would yield in better returns.
The meeting was attended by Commissioner/Secretary, Industries & Commerce. Umang Narula, Managing Director, J&K HDC. Showket Ali and other concerned officers.
The Minister asked the management of the corporation to start on large scale weaving of Kani Shawls in antique designs and fine quality Basoli Pashmina Shawls which are in high demand adding that work on recreation and development of embroidered Pashmina Shawls in documented designs and colour motifs should be started forthwith. He directed for devising well knit marketing strategy across the country to enhance sales.
The MD of the Corporation informed that work in recreation of 25 Pashmina Shawls has been taken up whereas about 159 Basoli Pashmina Shawls were produced during the last fiscal. He said as against production of 2.06 lac Meters of different fabrics and 159 nos. of Shawls during last fiscal, the Corporation has envisaged a production of Rs. 27.00 lac meters of different material and 840 nos. of Pashmina Shawls by Handloom weavers with a total input cost of about Rs. 10.00 crs. during the current financial year. He said the corporation has set an ambitious sales target of Rs. 11.76 cr. during the current fiscal as against sales worth Rs. 6.63 cr. during last financial year.
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