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| Satellite rural markets to be developed in J&K for better market cover | | |
Early Times Report
JAMMU, June 29 : In order to achieve various objectives and to meet present Marketing challenges the Jammu and Kashmir Government has taken and is taking various steps for ensuring hassle free and damage-free export of fruit and vegetables from the state to other areas in the country.
Official sources said that to begin with main operating markets were being strengthened more developed markets were being opened.
The State has three main operating Fruit and Vegetable Markets, one each at Nowpora Sopore, Parimpora Srinagar, and Narwal Jammu. These markets are getting developed into main centers for seller, buyer direct interaction in order to generate healthy competition and check malpractices in trade, bring improvements in product presentation and increase net returns to producers.
Sources said that latest technology was being used for development of satellite rural markets. In order to provide market cover to catchment rural areas on scientific lines the department has planned to develop seventeen (17) Satellite rural Markets under rural infrastructure development fund (RIDF) III NABARD Loan Assistance in addition to one Grain Mandi and a terminal market at an expenditure of Rs.44.26 crores.
The Satellite rural markets are being developed at Handwara, Baramulla, Charisharief (Budgam) Kupwara, Kulgam, Pulwama, Shopian, Batingoo (Anantnag) Kargil, Leh, Batote, Udhampur, Bishna, Samba, Kathua, Poonch and Rajouri. The Terminal Market and Grain Mandi are being established at Qazigund and Bari Brahmana respectively.
Since the state has monopoly in the production of quality fruit of cherry, cherry growers of the valley were facing serious problems in cherry marketing because of its highly perishable nature. The crop used to deteriorate during transit.
In order to overcome this difficulty and to encourage cherry production the Department as a major step succeeded in getting quota reservation by rail in favour of Kashmir Cherry Growers/Dealers for cherry haulage from Jammu Tawi to Mumbai, Hyderabad and other destinations.
The Government of Jammu & Kashmir also succeeded in providing air transportation facility for cherry at 70% air freight concessions as allowed to Litchi growers from Srinagar to Delhi, Mumbai and other stations. These facilities have reduced the spoilage of the produce and have increased the revenue of the Fruit Growers/Traders of Jammu and Kashmir state.
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