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| HDC registers 77.24 percent increase in sales turnover in first quarter | | | Early Times Report
SRINAGAR, Aug 8: E-marketing of handloom products started by the J&K Handloom Development Corporation (HDC) from July this year is paying rich dividends as the corporation has received more than two thousand hits and queries in respect of Royal Pashmina Shawls, Basholi Pashmina Shawls, Tweeds and Cotton items. ‘
Meanwhile, as a sequel to diversified marketing strategy, the corporation envisages to introduce new range of products in woolen as well as cotton during the current fiscal. This was stated at the 59th meeting of Board of Directors of J&K Handloom Development Corporation limited held here today under the Chairmanship of Minister for Industries & Commerce, S.S. Slathia.
The meeting was informed that the corporation also envisages to revive the weaving activities in defunct Intensive Handloom Development Projects for production and weaving of innovated Woolen Tweeds, Woolen Blankets, Basoli Pashmina Shawls and Woolen Shawls of standard quality
and taste of market by weaver. The corporation has commissioned 20 modern handlooms during last fiscal with an average production of 15 mts per 8 working hours. The corporation has a plan to distribute 50 more such looms within 2nd quarter among the weavers in decentralized sector free of cost for boosting the production, improve productivity and subsequently improve economy of weaving community.
Corporation has set a production target of 4.27 lac mts. of different kinds of fabrics and 840 nos. of Pashmina Shawls with a total input cost of Rs. 9.85 crore during the current fiscal. To begin with, the corporation has targeted to produce 23,000 mts. of 7 N.M.
Tweed cloth blended of local wools, 5000 mts of fine cotton shirting and 5000 mts. of linen suiting/shirting cloth to match International standards. The corporation also proposes to produce 28,000 nos. of woolen blankets blended of local wools for supplies to Govt. Departments. The production achieved in Ist quarter of the current fiscal in comparison to corresponding period of 2010-11 indicates an increase of 24.57%.
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