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| Seminar on ‘Service Marketing’ inaugurated at JU | | | JAMMU | DEC 2
A two-day National seminar on ‘Challenges and Opportunities in the Service Marketing’ was inaugurated today at University of Jammu (JU). The Department of Commerce, JU is organizing this seminar under University Grants Commission’s (UGC) SAP-DRS in which eminent academicians from various national universities including Rajasthan, Kashmir, Jamia Millia, Delhi, Punjab, SMVDU are participating in it. Prof. B P S Sehgal, Dean Academic Affairs (DAA), JU was the chief guest during the inaugural function.
In his address, Sehgal laid emphasis on the need to enhance the quality of service marketing to face the ever-increasing competition in the field of commerce. SAP Coordinator, Prof. R D Sharma in his keynote address said that 40 research papers would be presented during this two-day seminar. The recommendations of the seminar would provide clue for creating and developing new ways of designing, reorienting and delivering services to achieve twin objectives of profitability and customer welfare, he added. He informed that the Department of Commerce was one of the few University departments in the country to have been selected for such a rare recognition in the University system for three years w.e.f April’04 on the basis of its work done in business education and research.
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