news details |
|
|
| September 2011 biggest month ever in the history of Amway India | | AMWAY INDIA GROWING AT 17.3% | | EARLY TIMES REPORT
Baddi, Nov 27 :Amway India, the country’s largest Direct Selling FMCG is witnessing a 17.3% growth in its current fiscal year
(2011). For the first ten months of the current fiscal year, Amway
India recorded sales of Rs. 1761 crores vis-à-vis Rs. 1502 crores for
the corresponding period last year.
Addressing visiting journalists from Jammu at its largest contract
manufacturing facility here at Baddi, Himachal Pradesh, Mr. William S
Pinckney, MD & CEO, Amway India, said, “2011 is the 4th successive
year we are witnessing growths over 15%. This is a reflection of some
of the things that we have been doing right. Over the last few years,
we have focused on a few key strategic areas like infrastructure
upgradation; widening of the product basket; consumer connect
initiatives. Between 2010 and 2011, we added 20 new Amway Touch Points
and 8 new Brand Experience Centres. Coupled with this, we have
expanded our product portfolio in our lead categories – Health &
Beauty – by adding more products. Some of the recent “big ticket”
launches have been the Nutrilite Kids Range; Nutrilite Protein Powder
with Green Tea; Artistry Foundations; Attitude Eye Shadows and
Blushers”.
Mr. Pinckney further added, “In late 2010, we also forayed into
category advertising by launching the NUTRILITE TV Commercial which
runs parallel with the Amway advertisement. We rounded these off with
a focused and aggressive education out reach program by commencing the
on-line education initiative supported by classroom sessions;
experiential workshops; Brand Education and specialized certificate
courses focused on Health & Beauty. September of this year has been
the largest month ever since inception of Amway India clocking a
record sales of Rs. 251 crores in a single month. We owe this to the
enterprising spirit of our business owners and demonstrates an
increasing consumer base for our world class products. All these
initiatives have contributed to a robust growth for Amway India”.
Outlining the future plans, Mr. Pinckney said, “going forward, we will
continue to focus on four key strategic pillars – business excellence,
consumer experience, distributor experience and products & brands. One
of the significant initiatives that we finalizing soon is the decision
to set up our manufacturing facility at an investment of around Rs.
400 crores. To further drive growth and consolidate our leadership
position in the health & beauty segment, we will continue our focus on
education supported by the beauty category advertisement that we will
be launching in 2012. This would run along with the Amway and
Nutrilite advertisement. We will also be upgrading some of our touch
points to more experiential centres. With all these initiatives, we
are confident of achieving the Rs. 2,500 crore mark by 2012”.
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
| |
|
|
|
|
 |
|
|
|
|
STOCK UPDATE |
|
|
 |
| BSE
Sensex |
 |
| NSE
Nifty |
|
|
| |
CRICKET UPDATE |
|
|
|
|
| |
| |
|
|
| |
|
|
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
