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| ESPN STAR Sports renews partnership with ECB | | | early times report
JAMMU, June 6: The ESPN STAR Sports (ESS), Asia's No. 1 sports content provider, and the England and Wales Cricket Board (ECB) announced a new seven-year contract for the exclusive multi-platform rights to broadcast its domestic and home international matches.
The deal, which runs from 2013 to 2019, incorporates exclusive rights for television, online, mobile and radio, covering major cricket markets of India, Pakistan, Sri Lanka and Bangl-adesh among others across Asia; the broadcast arrangement also includes territories in North Africa. As a part of this agreement, ESPN STAR Sports will broadcast more than 300 days of live international cricket action, including 47 Test matches, 63 One Day Inter-nationals and 15 Twenty20 games.
Major Test playing nations will be competing in England, including New Zealand, Australia, Sri Lanka, Pakistan, West Indies and South Africa. Key highlights of this new agreement include India's next two tours to England in 2014 and 2018 as well as three iconic Ashes series in 2013, 2015 and 2019. Managing Director, ESPN STAR Sports, Manu Sawhney said, "We are delighted to further extend our partnership with ECB with whom we have shared a very strong relationship over the past two decades. Over the years, we have continued to showcase the best cricket action from around the world to fans from the India sub-continent, and this acquisition further reaffirms our position as the leader in cricket broadcasting."
The ECB Chief Executive, David Collier said, "This new agreement demonstrates the enormous appetite for cricket worldwide and the global pulling power of a successful England team and a vibrant County game." With this partnership, ESPN STAR Sports continues to be the leading cricket broadcaster with the most comprehensive calendar of premier cricket events covering all formats of the game, including exclusive global telecast rights from the International Cricket Council events, the Champions League Twenty20, as well as major international and domestic events from the Cricket Australia. |
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