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Coca Cola to isntall 50 rain water harvesting structures
2/6/2007 8:51:24 PM


New Delhi, February 6, 2007
Coca-Cola India has won the Government of Delhi
's prestigious 'Bhagidari Award' for the fourth consecutive year for its
efforts in water conservation and community development. On the occasion,
The Company announced its plans to commission 50 new Rainwater Harvesting
Structures across the country during the current year taking the total to
320 rainwater harvesting structures by the end of this year.
Deepak Jolly, Vice-President, Public Affairs and Communications, Coca-Cola India, received the award on behalf of the Company from the Chief Minister of Delhi, Ms. Sheila Dikshit at the Bhagidari Utsav 2007,
New Delhi. On receiving the award, Mr. Deepak Jolly, Vice-President, Public
Affairs and Communications, Coca-Cola India, said, "We are honoured to get
this award and we are thankful to the government and to the residents of
Delhi for giving us an opportunity to partner them in the community
development initiatives. The Company is committed to work with stakeholders
and communities across India in its bid to contribute to mutual growth and
development."
The Company also introduced a new, simple yet effective device 'Drip Gauge'
at the Bhagidari Utsav in Delhi. Drip Gauge is a device to sensitize people
to use water, wisely. The Company will also focus on spreading awareness on
water conservation & sustainability through seminars, workshops, local
programs and through partnerships with various reputed institutions across
the country. These initiatives are in keeping with Coca-Cola India's efforts
to increase awareness on waste management and to promote water conservation
in the 'Water Year 2007'.
In partnership with local communities, NGOs, Central and State Ground Water
Boards, the Company has now commissioned 270 RWH structures in 17 states in
the country while also rejuvenating traditional water bodies like the 400
year old historical Baawdi- Sarai Baawdi and Kale Hanuman Ki Bawaadi.
On World Water day last year, The Company organized JAL TARANG 2006 - a
festival that celebrated water & culture. At the event, a painting
competition was organized for children on the theme of Reduce, Reuse,
Recycle and Recharge of water. From all the entries received 12 best
paintings were chosen and made into 'Water Calendar 2007'. This calendar was
unveiled recently. In addition, the Company has undertaken many projects in
Paper & PET recycling, education, health and disaster relief.
The Coca-Cola Company has always placed high value on good citizenship. At
the heart of business is a mission statement called the Coca-Cola Promise --
"The Coca-Cola Company exists to benefit and refresh everyone that it
touches." This basic proposition means - that the company's business should
refresh the markets, protect, preserve and enhance the environment and
strengthen the community. Coca-Cola India provides extensive support for
community programs across the country, with a focus on education, health and
water conservation.
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