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| Godrej Eon to partner the Tour De India cycling race 2012 | | |
Early Times Report
Jammu, Sept 2 : Tour de India (TDI) 2012, the biggest cycling race in the country organized by ID Sports, Cycling Federation of India and International Cycling Union (UCI) today announces its partnership with Godrej Appliances, one of India's leading consumer durables companies. The strategic partnership facilitated by Total Sports Asia will see the iconic consumer durables brand Godrej Eon as the Title Sponsor for TDI 2012 for races that will be hosted in Delhi, Mumbai and Srinagar on 4th, 7th and 11th November 2012 respectively. As part of the association, the cycling race will now be branded 'Godrej Eon Tour De India-2012.'
Committed to drive participation and aiming to make cycling a national sport for the young, Godrej Eon in association with TDI will take a step towards connecting people for the greater cause of Green. The funds raised in the proceedings would be directed towards One Watt Project- an initiative to spread the message of energy conservation. The three-year partnership will bring together larger footprint through the digital platform as 'Godrej Eon Tour De India' will provide partners and enthusiasts access to the event online. As a platform that is growing in size and impact, this year, 'Godrej Eon Tour De India' will see over 60 celebrity participants, 20 teams and around 40,000 people attending the races across cities. Commenting on the upcoming race, Akil Khan, Chairman and MD, ID Sports said, "We're thrilled to be associated with our respected partner. There's an incredibly strong alignment between TDI and, Godrej Eon commitments to promote cycling as a sport in India."
George Menezes, Chief Operating Officer, Godrej Eon said, "Godrej Eon is extremely proud to be associated with a landmark property like Tour De India. We look to celebrate this association as an exciting season of representing a great congruence of talent, cause and innovation. With this initiative, we aim at making cycling a part of a popular sporting culture in the country; encourage potential cycling superstars of tomorrow by providing them with a platform and an opportunity to develop their inherent talent into a real-life profession."
Ramakrishnan.R, Director-Sales & Business Development, Total Sports Asia said, "We have a visionary client in Godrej Appliances with a unique vision of "Brighter Living" thereby creating a greener India. Tour de India partnership will spread the message for a greener and fitter India coupled with the seamless integration of the "One Watt Project" which Godrej Appliances has already been pioneering as a consumer initiative." |
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