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| McDonald's to open pure vegetarian outlet in Katra by next year | | | EARLY TIMES REPORT
JAMMU, Sept 4 : Come next year and the world's brand name in chain restaurant McDonald's will throw open its first vegetarian-only restaurant at the Katra the holy town and the base camp to world famous Cave Shrine Vaishno Devi nestled in Trikuta Hills. "We see a huge potential (for veg outlets) as, by nature, Indians are religious," says Vikram Bakshi, who manages McDonald's restaurants in east and north India as a joint venture partner of the US Giant. After Vaishno Devi, Mc Donald's plans to open another pure vegetarian outlet near the Golden Temple in Amritsar. McDonald's Katra outlet may by a culture shock for its fans, but it's not the first global chain to open pure-vegetarian outlets to woo spiritual Indians.
McDonald's has 33,000 outlets across 119 countries, serving 69 million customers everyday, but nowhere else has McDonald's been so flexible with its menu as in India. Worldwide, the beef-based Big Mac is McDonald's signature dish, but in India vegetable products account for half of its menu and sales. "The indigenously developed popular McAloo Tikki burger accounts for 25% of the company's total sales. And it plans more vegetarian items in its menu. Bakshi, who has undertaken several pilgrimages to Vaishno Devi," says they are eager to serve large rush of pilgrims visiting the shrine every year. Mc Donald's has signed up a property at Katra. It opened its first outlet in Jammu last month, thus creating the necessary supply chain in the region. |
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