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| LIC launches prepaid gift card ‘Shagun’ | | | 
Early Times Report
JAMMU, June 21; LIC Cards Services Limited (LIC CSL) has launched a contactless prepaid Gift Card – ‘SHAGUN’ in collaboration with IDBI Bank on RuPay platform. The purpose of this card is to expand the Gift Card market by replacing the Cash Market to Plastic Market and to e-Gift Cards in future and also to contribute towards digital India. The LIC Gift Card – SHAGUN powered by IDBI Bank has been launched by M R Kumar, Chairman, LIC of India in presence of Managing Directors, LIC and Chief Executive, LIC CSL. Rakesh Sharma, MD & CEO, IDBI Bank and Dilip Asbe, MD & CEO, NPCI along with their team members were also present. Presently, LIC Gift Card ‘SHAGUN’ powered by IDBI Bank on RuPay platform is rolled out for internal consumption of LIC and its subsidiaries/associates.
In coming months, this card will be available for purchase by public at large for gifting purposes. LIC CSL plans to utilize its wide distribution channel for making it available to public at large across all geographic locations. |
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