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| Director Agriculture meets Amazon Fresh Team | | | Early Times Report
JAMMU, Nov 26: A meeting of Department of Agriculture Jammu was held with Amazon Fresh Team from Bengaluru under the chairmanship of Director Agriculture Production & Farmers Welfare Jammu, KK Sharma today at the Krishi Bhawan, Jammu.
A threadbare discussion was held to explore the possibility of marketing of local specialty agri-products and off-season vegetables in Jammu Province.
Director Agriculture underscored that such an initiative will pave the way towards providing market linkage to the local farmers for direct sale of their produce at remunerative prices. The farmers will get opportunity to be part of the big food chain, he added.
Amazon Fresh Team evinced keen interest in Fruit & Vegetable assortment available in Jammu with the motive of expanding network in North India. Team said that they are looking forward to opening of a Collection/Procurement Centre in Jammu Province by next year.
It was decided that before the start of summer season a Collection/Procurement Centre shall be opened in the cluster areas with the Joint Efforts of Agriculture Department and Amazon Fresh.
Those present on the occasion included Joint Director Inputs, AS Reen, Joint Director Marketing, Mahesh Verma, Technical Officer Sanjeev Khajuria and from Amazon Fresh, Category leader Rajesh Prasad, Head of F&V, Vivek Dhawan, Head F&V Compliance Dr Shashin Shobhane, Head F&V Supply Chain Sujay Hegde. |
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