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| Indian Super League emerges as second-most searched sports league in India | | | agencies
NEW DELHI, Dec 29: The 2022-23 season of the Hero Indian Super League (ISL) has emerged as the second-most searched sports league in India, according to the top search engine Google.
The league, which has already taken the scene by storm with some thrilling and edge-of-the-seat action on the pitch, featured in the top-10 searches on google in India amongst all categories, sixth in the overall sports category and second amongst all Indian sports leagues in the country after the Indian Premier League.
.. As noted by Google in its year-end report for 2022, these numbers have been achieved with marquee global tournaments being hosted during the same time, including the recently-concluded FIFA World Cup This is a testament to the country's growing engagement with Indian football, the league said in a release on Thursday.
From featuring in the top 10 searches on Google in India to roping in a bigger audience on social media platforms, the Hero ISL has registered impressive engagement numbers offering a variety of content over the past year. The ISL digital platforms have also reaffirmed these trends. At the halfway point of the 2022-23 season of the Hero Indian Super League (ISL), the league has recorded a rapid spike of 2x in digital engagements as compared to previous years. Across social media, the Hero ISL is now followed by 8.73 million fans with video views and social engagements in comparison to a similar point in the 2021-22 season have grown by 2x clocking 343 million views and 107 million respectively, the organisers of the league informed in a release on Thursday. |
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