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| Pitching for drug-free society, J&K Bank launches 'Project Najaath' | | |  Early Times Report
SRINAGAR, Nov 10: With a view to address the growing issue of tobacco and drug addiction in J&K under its Corporate Social Responsibility (CSR), Jammu and Kashmir Bank today inaugurated 'Project Najaath - An initiative for Tobacco and Drug-free Society'.
The Bank's MD & CEO Baldev Prakash launched the project in presence of Executive Director Sudhir Gupta, Director Health (Kashmir) Dr Mushtaq Ahmad Rather, Joint Director Education (Kashmir) Rouf-ur-Rahman, Bank's General Managers, other senior officers and media-persons besides officials of the directorates of health and education. Director Health (Jammu) Dr Rajeev Kumar, Director Education (Jammu) Ashok Kumar Sharma and Bank's Divisional Head (Jammu) Sunit Kumar joined the launch-event via video-conferencing.
Speaking on the occasion, MD & CEO said, "As the premier and responsible financial institution interwoven with the social fabric of the region, J&K Bank continues to spend a part of its profits for the well-being of the people under its CSR especially in J&K. Since no society can afford the menace of drug and substance abuse among its youth, who are the future of our nation, the initiative launched today is very important and timely."
"In this campaign, we need the support and cooperation of the Departments of Health and Education. The idea is to make positivity thrive among our youth to be full of dreams and aspirations so that they participate constructively and creatively in building of future society that is tobacco and drug-free.", he added.
On the occasion, he also requested the media persons to highlight the importance of such projects in J&K so that these campaigns result in fostering a support system required to meet the challenge of such great proportions.
Expressing hope that the campaign will achieve its objectives to satisfaction of all the stakeholders, Executive Director Sudhir Gupta said, "Drug menace has attained dangerous proportions and by launching this campaign under CSR, we aim to compliment the efforts of Government institutions and other NGOs towards eradication of drug and other substance abuse."
Praising the aptly captured theme of the project 'Najaath' - meaning 'to get rid of' - Director Health Services (Kashmir) Dr Mushtaq hailed the project as "a very good awareness-cum-curative initiative."
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