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| Omar’s push for tourism | | | Chief Minister Omar Abdullah’s recent efforts in Mumbai to promote Jammu and Kashmir tourism sector reinforce the government’s commitment to positioning the Union Territory as a premier global tourism destination.
Recognizing the immense potential of the tourism industry, he has reiterated that tourism remains a top priority for his administration. His initiative in Mumbai, a hub of travel and hospitality businesses, reflects a strategic approach to attracting more visitors and boosting J&K’s economic growth through this vital sector.
Jammu and Kashmir, with its breathtaking landscapes, rich cultural heritage, and diverse experiences, has long been a favored destination for domestic and international tourists alike. However, political instability, security concerns, and external challenges have often hindered its tourism potential. By actively promoting the region in economic hubs like Mumbai, Omar Abdullah aims to dispel apprehensions and assure stakeholders of the government’s dedication to fostering a safe, sustainable, and thriving tourism industry.
During his engagements in Mumbai, the Chief Minister highlighted the extensive measures undertaken by his government to ensure infrastructure development, improved connectivity, and enhanced tourist facilities. The administration has been investing in better roads, upgraded airports, and seamless transportation networks to facilitate hassle-free travel for visitors.
Moreover, he emphasized the significance of community participation, where locals are encouraged to take an active role in hospitality, thereby making tourism a vehicle for economic empowerment.
One of the key aspects of his vision is positioning J&K as a year-round tourism destination. While the region has always been synonymous with snow-clad mountains and winter sports in Gulmarg, the government is now promoting summer attractions such as trekking, adventure sports, eco-tourism, and cultural festivals. Destinations like Pahalgam, Sonmarg, and Jammu’s Vaishno Devi shrine are receiving renewed attention to attract tourists throughout the year.
CM Omar Abdullah’s push for sustainable tourism is also commendable. The Chief Minister has consistently emphasized the need for responsible tourism practices that protect the region’s fragile ecology while providing world-class facilities to travelers.
Eco-friendly resorts, conservation efforts for lakes and forests, and waste management initiatives are part of the broader strategy to ensure that J&K’s natural beauty remains intact for future generations.
By engaging with industry leaders in Mumbai, he has sought to reinforce confidence in J&K’s safety, reassuring tourists that it is a hospitable and secure destination.
The economic benefits of a thriving tourism industry are immense.
Tourism not only generates revenue but also creates thousands of jobs, from hotel staff to tour operators and local artisans.
Omar Abdullah’s vision aligns with the broader goal of economic self-reliance for Jammu and Kashmir by leveraging its unparalleled natural and cultural wealth. |
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