 Early Times Report
Jammu, Feb 7: Jammu Motor Vehicles LLP, an authorized dealership of Mahindra & Mahindra, proudly launched the revolutionary Electric Origin SUVs, the BE 6 and XEV 9e, at its showroom on B.C. Road, Rehari. The grand unveiling was conducted by Satish Sharma Ji, Hon’ble Cabinet Minister, Jammu & Kashmir Government, in the presence of Shri Swatantar Aggarwal Ji, Chairman of Aggarwal Group, along with Mr. Agnivesh Garg, Area Sales Manager for Mahindra & Mahindra, Mr. Vineet Aggarwal, Managing Partner of Jammu Motor Vehicles, Mr. Nitin Aggarwal, Partner of Jammu Motor Vehicles, other Directors and family members of the Aggarwal Group, dignitaries from leading banks and NBFCs, customers, and dealership staff.
Speaking at the launch, Mr. Agnivesh Garg emphasized Mahindra’s groundbreaking strides in electric mobility with the BE 6 and XEV 9e, both built on the advanced INGLO electric skateboard architecture and powered by MAIA, the world’s fastest automotive AI system. He described these vehicles as a fusion of innovation, luxury, and performance, aligning with Mahindra’s "Unlimit India" vision—where Indian engineering competes with and surpasses global standards.
• BE 6 is crafted for adventure seekers with a sporty, high-performance design.
• XEV 9e redefines luxury with refined elegance and cutting-edge technology.
Both SUVs offer industry-leading range, intelligent ride dynamics, and a next-generation in-cabin experience, setting a new benchmark in the electric vehicle segment.
Exclusive Features & Performance
At the launch, Mr. Vineet Aggarwal highlighted Mahindra’s strategic move to introduce the high-end Pack Three variant in the first phase, catering to premium EV enthusiasts. To make this option more accessible, Mahindra Finance has introduced the "Three for Me" program, allowing customers to own Pack Three at the same monthly EMI as the entry-level Pack One, with a final payment after six years.
Key highlights of the Pack Three variant include:
• Powerful Performance:
o BE 6: 0-100 km/h in 6.7 seconds
o XEV 9e: 0-100 km/h in 6.8 seconds
• Extended Range:
o BE 6: 683 km (MIDC Part 1 & 2)
o XEV 9e: 656 km (MIDC Part 1 & 2)
• Fast Charging: 20-80% in under 20 minutes with a 175 kW DC charger
• Lifetime Battery Warranty:
o Available for first registered private owners
o Transfers to 10 years/200,000 km upon ownership change
Next-Level Technology
At the heart of the BE 6 and XEV 9e is MAIA (Mahindra Artificial Intelligence Architecture), capable of performing 50 trillion operations per second. Powered by Qualcomm Snapdragon 8295 with 24GB RAM and 128GB storage, MAIA ensures seamless connectivity through Wi-Fi 6.0, Bluetooth 5.2, and Quectel 5G, with over-the-air (OTA) updates for real-time enhancements.
Hero Features of Pack Three
• Wide Cinemascope Display: 110.08 cm immersive screen in XEV 9e
• Race-Ready Digital Cockpit in BE 6
• VisionX AR HUD: Augmented Reality Heads-Up Display
• Infinity Roof & Ambient Lighting: Customizable "LightMeUp" feature
• Sonic Studio by Mahindra: 16-speaker Harman Kardon sound system with Dolby Atmos
• Live Your Mood: Preset themes curated by A.R. Rahman
• ADAS Level 2+: 5 radars and 1 vision system for enhanced safety
• EyeDentity Driver Monitoring: Tracks driver fatigue, doubles as a selfie and video call camera
• Secure360: 360-degree security surveillance with live mobile access
• AutoPark: 12 ultrasonic sensors enabling autonomous parking
The BE 6 and XEV 9e set a new precedent for electric SUVs, combining sustainability with advanced technology. With their powerful performance, futuristic design, and unmatched intelligence, these vehicles mark a significant milestone in Mahindra’s journey towards a cleaner, smarter future for mobility. |
