Early Times Report
SRINAGAR, Sept 29: Jammu &Kashmir Rural Livelihood Mission (JKRLM) is set to host the SARAS MELA in Kashmir from 4th to 14th October 2025 at Sher-i-Kashmir Park Srinagar. Saras Kashmir is a celebration of India's colors and flavors, showcasing the rich art, culture, and creativity of rural women from across the country. With over 50 bustling stalls, the Mela will offer a fusion of products from different regions of India, providing visitors with a true representation of the country's artistry and craftsmanship. Each stall showcases flavors and traditions brought to life by over 150 rural women entrepreneurs, nurtured through NRLM, who are now presenting their success and products in Kashmir.
Speaking about the SARAS Mela, Mission Director JKRLM, Dr. Shubhra Sharma, stated, SARAS Mela is not just a fair; it is a pan-India celebration of India's diversity talent, enterprise, and community spirit.The participation of rural women artisans and artists from across the country makes this a unique platform to showcase talent and culture where every stall tells a story and every product embodies the spirit of empowerment.."
Visitors at the Saras Fair can explore a wide range of products highlighting India's rural diversity artistic creations and the unique cultural identities of each State including handlooms, handicrafts, jewelry, textiles, home decor, and delectable delicacies. Additionally, cultural programs, selfie zones, and entertainment areas for children will enhance the festive spirit of the event, she added.
This national-level event will provide a platform for participants to sell and promote their self-made products and create marketing linkages with various selling platforms, Dr. Sharma added. Highlighting the creativity, resilience and entrepreneurial spirit of rural women of the country , she said the SARAS Mela promises a vibrant experience and appealed to locals to visit Saras Kashmir. |
