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NC devises strategy to emerge BJP’s main rival in Jammu
1/21/2026 10:46:54 PM
Early Times Report

Jammu, Jan 21: The National Conference (NC) on Tuesday concluded a two-day meeting of its block presidents and senior leaders from across Jammu province, with party president Dr. Farooq Abdullah and Chief Minister Omar Abdullah in attendance, signaling a renewed political push to strengthen the party’s base in the region.
Sources said the meeting focused on devising a strategy to expand the party’s footprint in Jammu province and position the National Conference as the principal alternative to the BJP, gradually replacing the Congress, which has traditionally enjoyed a strong hold in this part of the Union Territory.
According to sources, party workers were directed to aggressively take up public issues at the grassroots level and ensure their resolution with the support of the government, so as to regain public confidence and strengthen the organization at the block and panchayat levels.
“The emphasis was on sustained public outreach, resolving lo
The meeting focused on devising a strategy to expand the party’s footprint in Jammu province.
Party workers were directed to aggressively take up public issues at the grassroots level and ensure their resolution.
The emphasis was on sustained public outreach, resolving local grievances and highlighting government initiatives.
The meeting also reviewed organizational weaknesses and discussed measures to energize the cadre, especially in rural and semi-urban pockets of Jammu.
al grievances and highlighting government initiatives so that people start associating relief and development with the National Conference,” a senior party leader said on condition of anonymity.
The meeting also reviewed organizational weaknesses and discussed measures to energize the cadre, especially in rural and semi-urban pockets of Jammu, where the party has struggled to match the electoral influence of Congress and BJP in recent years.
It is pertinent to mention that after the formation of the NC-led government, the party leadership has turned its focus towards Jammu province, roping in several mass-based leaders and strengthening district-level structures as part of a broader strategy to expand its political space at the cost of the Congress.
Political observers see this renewed focus on Jammu as part of NC’s long-term plan to emerge as a pan-Jammu and Kashmir force, rather than remaining confined largely to the Kashmir Valley, ahead of future electoral battles.
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