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CBC organizes awareness on CSSs at Manjakote
2/21/2026 10:15:05 PM
Early Times Report

Rajouri, Feb 21: A One-Day Integrated Communication and Outreach Programme(ICOP) on VB G RAM G, Poshan Abhiyan and National Livestock Mission was organized by Central Bureau of Communication, Poonch, (J&K), Ministry of Information and Broadcasting, Govt. of India at Dak Banglow, Manjakote of Rajouri. Shoeb Aslam Block Development Officer(BDO), Majakote, Israr Bukhari, Child Development Project Officer(CDPO) Manjakote, Dr. Abid Subhani, Veterinary Assistant Surgeon (VAS) Sheep Husbandry Manjakote, Officials of RDD, Supervisors, Angawari workers of ICDS, Former PRI members, Durga Prakash, Stage Manager CBC, R. O. Jammu, are prominent among others who attended the programme.
The information was disseminated using Expert Lectures on VB G RAM G, Poshan Abhiyan and National Livestock Mission, Open Quiz, distribution of ‘New India Samachar’ magzine of Govt of India and cultural items.
Shoeb Aslam, BDO from RDD spoke about Viksit Bharat Guarantee for Rozgaar & Ajivika Mission (Gramin) Act 2025 (VB G RAM G Act-2025). He Said the Viksit Bharat Guarantee for Rozgar and Ajeevika Mission Gramin Act responds to various weak experiences of MGNREGA through a comprehensive legislative reset. It strengthens the implementation framework by increasing the administrative expenditure ceiling from 6 percent to 9 per cent, providing greater support for staffing, remuneration, training, and technical capacity. This shift reflects a practical and people -centred approach to programme management, moving towards a more professional and adequately supported system. Stronger administrative capacity is expected to improve planning and execution; enhance service delivery, and reinforce accountability, ensuring that the objectives of the new framework are achieved consistently at the village level. He also appreciated the role of CBC for spreading awareness in urban and rural areas.
Israr Bukhari CDPO spoke about Poshan Abhiyan and other allied schemes of ICDS. He highlighted the main objectives and characteristics of Poshan Abhiyan. Poshan abhiyan aims at improving the nutrition of children between 0-6 years of age, expecting and lactating mothers, reduce death rate occurring due to mal nutrition. This mission spreads awareness regarding healthy and balanced diet, health check- ups and nutrition through Anganwari centres. The targets set are achieved through celebrating Poshan Maah and Poshan Pakhwaras. Poshan Tracker App helps in monitoring real time data. One thousand (1000) days of special care is given to the mother and her newborn child.
Dr. Abid Subani from Sheep Husbandry Department gave an overview of various schemes related to Sheep Husbandry Department like National Livestock Mission, Dharti Abha, etc for employment generation, entrepreneurship, increase in animal productivity, (meat of Sheep, Goat; poultry, wool, egg) availability of fodder cultivation etc. He explained criteria and subsidy for availing various schemes.
Vijay Mattoo, I/c CBC, Rajouri in his welcome address gave a detailed overview of the Integrated Communication and Outreach Programme (ICOP). He said that Govt. of India is committed towards making India self-reliant and developed by 2047. He discussed various initiatives under various Centrally Sponsored Schemes. He enlightened the gathering about various initiatives through which one can become self-reliant and from job seeker job provider. He said that Govt. of India is committed towards making India a developed nation through development of its people. Union Govt. is taking every possible step to make the life of the countrymen easy and respectable through its policies like VB G RAM G Act-2925, Skill India, National Livestock Mission, Poshan Abhiyan, DBT, Ujjawala Yojna, PMGKAY, Saubhagya Yojna, Har Ghar Jal, SBM, KCC, Stand up India, Start up India, Mudra Loans, many other schemes he added.
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