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| DDC reviews progress of financial inclusion saturation campaign | | |  Early Times Report
DODA, July 3: District Development Commissioner (DDC) Doda Krishan Lal today chaired a review meeting to assess the progress achieved under the Financial Inclusion Saturation Campaign being implemented across all Gram Panchayats (GPs) and Urban Local Bodies (ULBs) of the hilly States/UTs from June 15 to July 15, 2026, in accordance with the directions of the Department of Financial Services (DFS), Ministry of Finance, Government of India.
The meeting comprehensively reviewed the implementation status and achievements under various financial inclusion initiatives being carried out as part of the campaign. These included enrolment of eligible beneficiaries under Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY) and Atal Pension Yojana (APY), conversion of inoperative Pradhan Mantri Jan-Dhan Yojana (PMJDY) accounts into operative accounts, generation of pending Central KYC (C-KYC) IDs, updating of nominations in savings bank accounts, Re-KYC of existing PMJDY and other savings accounts and opening of PMJDY accounts for left-out eligible adults. Reviewing the progress, the DDC stressed the need to achieve 100 percent saturation of all identified financial inclusion services within the stipulated campaign period.
He directed all Block Development Officers (BDOs) to ensure complete saturation in every Gram Panchayat, while Executive Officers (EOs) of Urban Local Bodies were instructed to achieve 100 percent saturation in their respective municipal areas by July 15, 2026. Emphasizing timely completion of the campaign, the DDC directed all concerned departments, banks and field-level functionaries to work in close coordination so that no eligible beneficiary is left uncovered. He called for focused efforts to achieve the prescribed targets well within the campaign timeline through effective planning, continuous monitoring and coordinated field action.
To maximize public participation, the DDC instructed the concerned officers to intensify awareness campaigns across rural and urban areas through field outreach, public meetings and Information, Education and Communication (IEC) activities so that every eligible citizen is informed about the benefits of the schemes and motivated to enrol.
He further directed all implementing agencies to closely monitor the campaign and submit progress feedback on alternate days to facilitate regular review and timely resolution of bottlenecks. The DDC also instructed that the final saturation list of beneficiaries be compiled and submitted by July 15, 2026, ensuring accurate documentation and verification of achievements. |
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