They may not have realized it until now, but smartphone users potentially have a $12,000 device in their hands and apps actually save about 22 hours of time every year. Eye-opener, we know. The news is based on an online survey conducted by Harris Interactive on behalf of ClickSoftware in April 2013.
It claims that 97% of respondents felt they saved on time by employing a minimum of 1 out of 16 keys apps on a daily basis. ClickSoftware says that email, texting and social networking were reported as the top 3 frequently used applications on handsets. A partial list of the main tools which were considered consists of email, texting, social networking, web browsing, games, weather, GPS or maps and calendar. While we’re still to understand how games figure in this roster of time-saving utilities, we get the inclusion of the rest.
Here’s how the $12,000-worth handset idea is calculated – The average cost of a US employee’s time based on a typical $45,790 annual wage rate and a 40-hour work week is $22. Going by the survey responses, multiply this by American smartphone users’ estimate of the 535 hours per year gained by utilizing mail, social networking or texting through their mobile devices. |
