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| Media has very most important role in DRR: Director Information | | |  Early Times Report
SRINAGAR, Dec 23: Webinar on "Media for Disaster Risk Reduction" was jointly organised by National Institute of Disaster Management and Institution of Engineers (India) J&K State Centre, Srinagar, today, in collaboration with J&K Information and Public Relations Department, Kashmir Editors Guild, Kashmir Press Club and J&K State Emergency Operation Centre, Srinagar. The webinar was inaugurated by Dr. Syed Sehrish Asgar, Director Information and Public Relations Department. Speaking on the occasion Dr Sehrish said media is the most effective link between the Public and the Administration, and Information Department is the link between Government and Media. She said that coordination mechanism with media needs to be further strengthened, in order to ensure that media has timely access to disaster related data, otherwise it can lead to publishing of unverified and speculative reports. She implored the concerned officers that they should share relevant information about each incident promptly, otherwise reporters have to rely on information which may not be accurate. She said that the Information Department has always been forthcoming to ensure that media is provided timely updates and mentioned about COVID-19 bulletin. She appreciated that the media has brought about a positive change in the mindset of the general public from post?disaster relief, towards pre?disaster and mitigation initiatives and provided access to informative and specialised training programmes to enhance coping capacities. She said that communication has to be ensured not only with the public broadcasters but also with the private media channels. She said that a mechanism of self-regulation can be evolved by the media-houses to ensure a balance of reality and credibility particularly in issues of sensational, sensitive and strategic news items, in order to curb rumor mongering, which could otherwise have negative effects. |
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