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| Fairdeal Motors launches 'Anubhav' Mobile Showroom | | |  Early Times Report
JAMMU, Mar 3: Fairdeal Motors, today introduced 'Anubhav,' showroom on wheels, in presence of AGM SBI Sushil Kumar Hans, Raman Raina, Rohit Gandotra from Fairdeal and Anil Jasrotia from Tata Motors, a door step car buying experience for the rural customers. In line with its rural marketing strategy, this initiative will help increase reach in Tehsils and Talukas, which have high potential in terms of rural population, and economy. Mobile showroom is being deployed to enhance the Tata Motors brand awareness in rural Areas. This mobile showroom offer a doorstep sales experience to customers and assist them with information about the New Forever range of cars & SUVs, accessories, avail finance schemes, book a test drive and evaluate existing cars for exchange.
Speaking on the occasion, Chander Singh Katoch, GM- Fairdeal Motors said, "We are delighted to commence the Anubhav Initiative. This is a significant step towards taking the brand to the hinterland and making our New Forever range of cars & SUVs more accessible while reducing our dependability on the traditionally followed model of a brick-and-mortar facility. These mobile showrooms will be a one stop solution for rural customers seeking information about our cars, finance schemes, exchange offers etc. They will also derive important consumer insights and data for us to further improve our customer outreach. Rural India sales contributes around 40% to the total passenger vehicles sold in India and with this concept we are confident of expanding our reach, and increasing our customer base in these markets." |
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