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Welcome Step
2/17/2025 10:49:15 PM

The Jammu and Kashmir government’s decision to declare Gulmarg a tobacco-free zone is a welcome step towards promoting public health, environmental conservation, and responsible tourism.
Declaring Gulmarg tobacco-free is a decisive move that sets a precedent for other tourist hotspots and ecologically sensitive areas in the Union Territory.
Tobacco consumption remains one of the leading causes of preventable deaths in India, contributing to serious illnesses such as lung cancer, cardiovascular diseases, and respiratory disorders.
According to the Global Adult Tobacco Survey (GATS), Jammu and Kashmir has a high prevalence of tobacco users, with a significant number of youth falling prey to this deadly addiction.
By making Gulmarg a tobacco-free zone, the government is sending a strong message about the dangers of tobacco and reinforcing the need for a healthier society.
For a place that thrives on tourism, ensuring a clean and healthy environment is crucial. Tourists visit Gulmarg to experience its natural beauty, adventure sports, and serene atmosphere.
Tobacco use, especially smoking in public areas, not only disrupts this experience but also leads to littering in the form of cigarette butts and tobacco wrappers, which take years to decompose.
While the decision to declare Gulmarg a tobacco-free zone is a progressive step, it should not remain an isolated effort.
Other key tourist destinations and ecologically sensitive areas in Jammu and Kashmir should also be brought under similar restrictions. Declaring these areas tobacco-free will help protect their fragile ecosystems and reinforce the state’s commitment to sustainable tourism.
Urban centers like Srinagar and Jammu should also implement stricter tobacco control measures, especially in public spaces like parks, educational institutions, hospitals, and government buildings.
Additionally, pilgrimage sites should be also declared tobacco-free to maintain their sanctity and cleanliness.
A tobacco-free designation must be backed by strict enforcement. Awareness campaigns, clear signages, and penalties for violations should be implemented effectively.
Engaging local communities, shopkeepers, and businesses in these efforts is essential. Providing alternative livelihoods to small vendors selling tobacco products can also ensure a smooth transition.
Educational institutions, NGOs, and tourism stakeholders should actively participate in spreading awareness about the benefits of a tobacco-free environment. The administration must also collaborate with health experts and law enforcement agencies to ensure compliance with existing anti-tobacco laws.
A tobacco-free J&K will not only promote better health but also safeguard its environment, making it a more attractive and responsible tourist destination.
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