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| National Conference on Tourism Services begins | | | Early Times Report
Jammu, Mar 26: A two day National Conference on "Integrated Strategies for Marketing Tourism and Allied Services" (Under UGC SAP-DRS-II) is being organised by The Business School, University of Jammu from 26th -27th March 2014.
The gathering paid a tribute to Dharamjit Singh, a student of The Business School, who passed away on 24th March, 2014. Prof. M.P Singh Isher, Vice Chancellor, University of Jammu was the Chief Guest on the occasion.
Prof. MPS Ishar, in his address congratulated the organizers of the conference and highlighted the role of tourism in providing employment and entrepreneurial opportunities. Prof. Nimit Chowdhary, IITTM Noida, presented his Key Note Address, speaking about the worldwide marketing of Tourism and praised the branding of the Indian Tourism as 'Incredible India.'
Soujanya Sharma, Director Tourism Jammu, J&K Govt. urged upon the need of infrastructure development for the tourists and advocated the importance of a clear marketing strategy. Prof. Versha Mehta, The Business School in her welcome address acknowledged the presence of the dignitaries and elaborated on the outline of the initiatives to be undertaken by The Business School to promote academic research.
Post lunch, a panel discussion on the topic: Strategy Shift for Reengineering Tourism Services Delivery Model in J&K was conducted. The panel was moderated by Prof. Ashok Aima, Central University of Jammu.
Following this, four technical sessions were also held wherein various delegates made their presentations on the diverse issues related to the identified themes of the technical sessions. The first session was on the theme- Marketing Tourism and Allied Services. The second parallel technical session was on the theme "Contemporary issues and Perspective in Management and was chiared by Prof. Sameer Gupta" TBS JU and co-chaired by Dr. Amisha Gupta and Saloni Devi, Assistant Professors, The Business School.
The third technical session was conducted on the theme "Tourism Entrepreneurship: Issues and Perspectives. It was chaired by Prof. Versha Mehta, Director, The Business School.
The final session of the day was conducted on the theme- Tourism Development: Issues and Perspectives. It was chaired by Dr. Rajendra Mishra, Associate Professor, The Business School.
Jalil Ahmed Khan, Economic Advisor to the Government will deliver the Valedictory session as also two parallel sessions are listed for tomorrow. |
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