Early Times Report
Jammu, Apr 3: Vice Chancellor, University of Jammu Prof. Mohan Pal Singh Isher, today released a book titled 'Contemporary Trends in Tourism and Hospitality Management' edited by Prof. Ashok Aima, Professor, Central University of Jammu, Dr. Vinay Chauhan, Associate Professor, The Business School, University of Jammu, and Dr. Jaya Bhasin, Associate Professor, Central University of Jammu.
The Book release ceremony was held at Vice Chancellor Secretariat, University of Jammu. The book is fourth in series of the books published under UGC SAP- DRS-I of The Business School which has been recently upgraded to UGC SAP - DRS -II.
Earlier, Prof. Isher lauded the efforts of the editors for inviting the contributions from various stakeholders of national and international repute from both industry and academia.
The Book is published by Primus Books, New Delhi, under JU-PB Series. This book highlights areas of contemporary relevance in tourism and thereby develops an effective framework to provide better understanding about dimensions pertaining to its promotion and development. This book has been written keeping in view the current scenario in which expectations of different stakeholders for sustainable tourism have been reflected. This book is divided into three parts viz., Niche Tourism, Tourism and Regional Division, and Tourism and sustainability. |
