Early Times Report
JAMMU, Aug 4 : Max, the leading international value fashion brand in the country is all set to redefine the fashion scape of the city with the launch of its first store in Wave Mall, Jammu.
Constantly expanding its footprint across India, the launch of the brand's first store marks it's emerging foothold in Jammu & Kashmir. The brand intends to continue investing in this region through innovative, forward-looking business strategies to mark its dominance in the value fashion market. The new Max store promises to provide customers a one stop shop for international styles at affordable prices. The store offers more than 10,000 designs across different categories - apparel, footwear and accessories offering the best fashion solutions for everyone. The store provides an international shopping experience with dedicated sections for men, women and children making shopping a pleasurable experience.
Max retails out its own private label merchandise which is created by a team of in-house designers who are exposed to international fashion trends and excel in tailor making the styles to suit the Indian sensibilities. With an ideal location at Wave Mall, this store will definitely bring a fresh and unique shopping experience to all the city's shopaholics.
Sharing his views on the growth strategy of the brand, Raghu Rajagopalan, Senior Vice President, Finance, Max said, "Being the pioneers of value fashion retail in the country, we aim to take our offering to customers across the nation. We currently have a presence of over 90 stores across 41 cities and plan to expand our retail footprint further." |
