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| Tourism Deptt sleeps on decline in arrivals | | |
Sandeep Bhat
Jammu, Feb 15: Despite promotional activities by the department of Tourism to attract domestic and foreign tourists to visit the state of Jammu and Kashmir, there is decline in influx of tourist arrivals during last three years in the state of J&K.
As per the ES report recently released in Assembly compiled by Directorate of Economics and Statistics government of Jammu and Kashmir, the figures given show decline in domestic and foreign tourist arrivals since the past three years.
No doubt the department of Tourism took many promotional activities like appointment of reputed Ogilvy and Mather Pvt Ltd as advertising agency to manage its media plans. A promotional film has also been made, organizing local festivals and sporting events, some of these have become regular annual features attracting tourists from other states e.g. Ladakh festival (Sindhu darshan), Gulmarg snow festival, Navratra festival at Katra and Baisakhi festival at Jammu. In addition to this number of road shows at Pune, Ahmedabad, Bangalore, Kolkata and Indore steps like sending official delegations to Bangkok and Malaysia and recently road shows in kingdom of Saudi Arabia led by Tourism Minister himself. It seems nothing concrete has happened despite spending lakhs/crores on promotional activities. If we compare 2008 and 2010 with year 2013 there is sharp decline of tourist arrivals both domestic and foreign in the State of Jammu and Kashmir.
However, a slight upward trend in 2011 was witnessed but it again went down in year 2012 and 2013 despite peaceful situation in the state in general and Kashmir valley in particular.
Domestic and Foreign tourists arriving in Ladakh in year 2011 was 179204, in 2012 the number was 178750 and in the year 2013 it declined to 137650. In Jammu the tourist arrival in the year 2012 was 1039400 and it has sharply declined to 9287871 in the year 2013 showing an alarming downward trend. As far as the tourist arrival both domestic and foreign in Kashmir valley is concerned (Amarnath Yatris) it was 1314432 in the year 2011 and 1308765 in 2012 and 1171130 in the year 2013.
As far as Amarnath yatris are concerned there was 50% decline in the year 2013 as compared to 2012.
In year 2012 it was 621000 and it fell down to 353960 in 2013. There is sharp decline of tourist arrival in the state of Jammu and Kashmir in the year 2013 compare to 2012. |
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