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| Bid for cricket's inclusion in Olympics is about getting exposure in non-popular markets: ICC CEO | | | agencies
NEW DELHI, Apr 4: ICC CEO Geoff Allardice on Sunday said the ICC's bid for cricket's inclusion at the Olympics is not aimed at making money but it's about taking the sport to non-cricketing markets to grow its global reach.
Allardice made the statement following the ICC's push for inclusion of the sport in the Olympics after women's T20 cricket is set to make its debut at the 2022 Commonwealth Games in Birmingham.
The men's competition has already made its debut at the 1998 Commonwealth Games in Kuala Lumpur. "In many of our members, being seen as an Olympic sport and having an association with the government and the national Olympic movement is something that is going to be really beneficial in terms of facilities and high-performance assistance," Allardice was quoted as saying in SEN Radio show 'This Is Your Journey - thanks to Tobin Brothers'.
"It's certainly not a money-making exercise from our point of view, it's about getting exposure for cricket in markets where we may not be popular.
"And the other one is about giving all of our 106 members the opportunity to engage more closely with their governments."
The ICC top official said being a part of the Olympics is key to building strong relationship with respective governments in many of its member nations.
"In some countries, being an Olympic sport gets you closer to your government than not being an Olympic sport," Allardice said.
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