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| Women geared up for Karwa Chauth celebrations | | |  early times report
Jammu, Oct 21: Radhika Gupta, newly married girl living in Gandhi Nagar is anxious, a day ahead of Karwa Chauth as she could not manage to book sittings for her beauty treatment.
Likewise many married women in the city have been scurrying to markets and making beelines outside parlours in preparation for Karwa Chauth, the day when every woman wants to look the best.
"There is extreme rush at our parlour and hence we have closed further bookings. Several orders have been placed by women who want to get ready at their homes but we could not take any," said Jyoti Singh, owner of a parlor in Shastri Nagar.
Similar words were echoed by Princy, who had to hire extra beauticians for Karwa Chauth week to manage high influx of customers. On Karva Chauth, several women fast from sunrise to moonrise to wish for their husband's long life and good health.
A couple of decades ago, women used to deck up in traditional clothes and get intricate henna designs on their palms on the occasion.
But thanks to glamorous depiction of the festival in Aditya Chopra's Dilwale Dulhania Le Jayenge and later in Karan Johar'sKabhi Khushi Kabhie Gham, it has become a big thing.
Women have started flocking to the parlours for make-up and other treatments to steal the show among friends and grab the attention of their respective partners.
The parlour owners, where on one hand are finding it difficult to manage the rush, on the other hand are cashing in the rush of women by offering special discounts and packages.
Monika (name changed), owner of a beauty parlour cum spa at Gandi Nagar Nagar, informed that every client want to look different from other and women are ready to pay anything for that. Apart from the regular facial and bleach, women are demanding complete makeover and Mehndi.
"We are offering treatment packages and discounts to our regular customers. The newly wed women are demanding bridal makeup, which is out of any package as bridal make-up takes a lot of time itself," added Monika.
Geetika Verma, a make-up artist who goes for door-to-door make-up in Channi-Himmat said, "With the marriage season in full swing, Karva Chauth has added to the demand of make-up artists at homes. Women prefer to get ready at homes as it save time and they are free to change the look and make-up with their preference." She added that her clients are continuously asking for something new and unique. This is what keeping her busy these days as she is surfing internet for new make-up and hair-styles to meet the demands.
Interestingly, it is not just women who are making rounds of parlours and spas, even their husbands have been making efforts to flaunt their looks on Karva Chauth. "Men are coming to parlours for varied beauty treatments. Some of them are even planning for special dresses to wear on the occasion as well," said, Javed, hair-stylist at a men parlour in Gandhi Nagar.
Apart from make-up, dresses, matching accessories and fashionable footwear is also in the list of women. Hence, the city markets are offering large varieties of bangles and footwear for women in traditional styles for this Karwa Chauth.
Colourfull bangles in plastics, mirror and steel forms are new entry in market this year but the shopkeepers are saying that the buyers are still interested in traditional bangles. The footwear are also
available in wide ranges among, which golden and black are mostly being picked by the women.
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