 Early Times Report
Jammu, Jan 7: KC Cineplex on Wednesday installed Dolby Atmos cinema sound technology and made first theatre in the Jammu city to offer the moving audio experience to moviegoers.
Speaking on the occasion, Proprietor, KC Cineplex Abhimanyu Chowdhary said, "We are proud that KC Cineplex has associated with Dolby to implement the groundbreaking Dolby Atmos sound technology for movie lovers in the city. This marks an important breakthrough for us as we continue to offer the most innovative cinema technologies to our patrons, ensuring a moving audio experience to movie lovers in India. We are confident that Dolby Atmos will prove to be one of the main attractions for audiences."
He further said that Dolby Atmos had quickly become the preferred choice for next-generation sound in the cinema, with major studios, award-winning filmmakers, and exhibitors from around the world embracing its approach. "Unlike traditional channel-based sound systems like 5.1, 7.1, and 11.1, which require filmmakers to think about the number and location of speakers, Dolby Atmos allows them to simply designate where in the cinema space each sound should be placed or moved to make audiences experience the film as if they were within its world," he added.
While, Director, Field Marketing, Dolby Laboratories India Ashim Mathur said, "We are delighted to work with KC Cineplex to bring what we hope is the ultimate cinematic experience to moviegoers in Jammu. Dolby Atmos has received a great response from exhibitors, and we further hope to take it to the length and breadth of the country." He added, "We are confident that moviegoers will go back again and again to KC Cineplex for the extraordinary experience that only Dolby Atmos can deliver." |
